Sustainable Advertising
Reis-Nichols is proud to support John Hardy's environmental initiatives and the growing attention our industry is giving to conserving the environment.
Print advertising is one of the primary means that a brand can use to convey its image and communicate with consumers. While it is an effective way to impact the public at large, it also has an impact on the environment. As John Hardy contemplated the ecological footprint of our print advertising, they wanted to do something about it.
Thus, John Hardy is embarking upon a new initiative to help offset the ecological impact of their advertising. With the help of the Institute of Sustainable Communications (ISC), they have estimated both the key ecological impacts associated with their own advertising in 2006, as well as evaluated practical solutions for how to offset them.
Specifically, they have chosen to offset the greenhouse gas emissions generated by our advertising through the planting of bamboo, a long-lived, rapidly growing woody perennial grass that is capturing the attention of environmentalists and sustainability advocates around the globe.
Reis-Nichols is proud to carry this new jewelry collection, as well as provide information to our customers about John Hardy's ground-breaking initiative.
Many of John Hardy’s customers asked how they could get involved and plant bamboo as well. The company responded by creating a limited edition sterling silver John Hardy Bamboo Collection available exclusively through its website www.sustainableadvertising.org. For each piece of jewelry purchased from this unique hand-crafted collection, John Hardy will plant a certain amount of bamboo seedlings on Nusa Penida. The number of seedlings planted depends on the style of jewelry, with ranging between four and twenty-six seedlings. Please scroll down for details on the collection and the seedlings each piece plants.
Each piece of jewelry is engraved with the number of bamboos actually planted. The two largest cuffs also have a special grill on the back – one of the hallmarks of John Hardy’s jewelry – that depicts both the bamboo theme and the Bali starling. When consumers look at the back of their jewelry, they will always be reminded of many bamboos they helped to plant.
By wearing bamboo, consumers help plant bamboo, and declare their commitment to both style and sustainability. The suggested retail price for pieces in the collection ranges from $150 to $850.
The planting of each bamboo seedling requires direct (the seedling) and indirect costs (labor, access to water, soil conditioners, and transport from the nursery to field sites). These costs are the combined equivalent of US $3.00 per seedling. Your purchase of an exquisite piece of hand-crafted jewelry from this collection proudly declares your commitment to a beauty and style that is environmentally and socially responsible. Help us to reforest Nusa Penida, fight global warming, and protect our environment: Wear bamboo, plant bamboo.