Customer Testimonials

Shopping was a special experience for us.

Dear Reis Nichols staff,

I have purchased a beautiful ring from you for my new wife. Everything about the ring is stunning. The diamond is amazing quality and design is beautiful and we are always getting compliments. Azar helped me with the design and purchase. After working with her I am now educated and find myself excited to have knowledge about diamonds and rings. She is incredible with what she does and her passion shines through every time I talked with her about the craft of jewelry making. I have and will always recommend anyone to work with Azar. Thank you so much for helping make an incredible ring and with all your help to make this such a special experience for us.

- Dennis G.

Outstanding Customer Service

Hello B.J.,

My name is Cassandra O. and my husband and I have been Reis-Nichols customers for approximately 13 years. I just wanted to let you know that I have always been pleased with the customer service of your staff, but most recently I was so impressed that I had to take a moment to send you this e-mail. Tim is our sales rep and we have always been pleased with his customer service efforts, but recently Tim outdid himself. I was in search of an anniversary band that was different and unique, and Tim and your design staff made my dream ring a reality. I love the ring and I am so appreciative to everyone that was involved. In addition, my youngest daughter just turned 21 and we had purchased three pieces of jewelry for her. Tim arranged to surprise her by having a special jewelry case that was decorated just for her. She was blown away and so were we! Thank you once again. You have a great store and a wonderful team.

Most Sincerely,

- Cassandra O.

Your design team keeps me coming back!

Dear BJ & Cindy,

Once again your creative design team of the awesome Andrew and Andre have done it again! I just had to write you to let you know how excited I am about my especially created ring! Emerald and diamond exquisiteness.

I have been a customer for many years. These two jewelry experts made my custom wedding ring three years ago! It’s spectacular!! And they have made many unique pieces for me.

And when I graduate this year, they will design another piece of spectacular jewelry from the stones my husband’s uncle purchased for me when he was serving in Afghanistan. But that creation will begin in September.

Anyway, I just wanted you two to know that I am always thrilled when I come see your store on 86th Street! Thank you for having Andrew and Andre design something I want instead of what they are made to sell. Having such specialty experts, this just keeps me wanting to come back for more.


- Jenny Lynn G.

I love my new ring.

BJ & Therese,

Just wanted to let you both know how much I am enjoying my new ring. It is just beautiful and I could not be more pleased with the way it turned out.

I appreciate all your help and patience with the diamond selection and design process. I have had many compliments. Thank you both so very much.


- Anne

Exceptional Service

I wanted to give praise to Vladimir (for the watches) and Nicole (for the jewelry). I live in Cincinnati so I'm not in the store often but when I do visit it is such a pleasure dealing with those two. Nowadays people will complain at the drop of a hat but when I find exceptional service, I want someone to know about it.

- Wayne D.