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Grand Reopening | Reis-Nichols’ Keystone at the Crossing Store

Join us at our Grand Reopening to experience improved shopping at Reis-Nichols Jewelers’ Keystone at the Crossing store on Saturday, December 2, from 10 am to 5 pm.

Enjoy the expanded space showcasing exclusive jewelry and extended watch selections. View into our state-of-the-art, in-house jewelry manufacturing shop where our team of artisans handcraft custom designs and our very own Reis-Nichols Collection. Explore the new boutiques such as David Yurman, Rolex, Roberto Coin, Breitling, Marco Bicego, and more.

reis-nichols grand reopening

Reis-Nichols Jewelers broke ground on this full showroom remodel, including a 3,000 square foot addition, in January 2017. The project was completed in two phases, concluding in October. The overall appearance and ambiance of the store have been overhauled, focusing the project on Reis-Nichols’ award-winning jewelry design and repair shop, and artisan manufacturing roots. BJ Nichols, said, “We are thrilled with the outcome of the store. The new branded boutiques provide an improved shopping experience and carry on our accolade, having the largest selection of jewelry and watch brands in the Midwest. The team that put this together from start to finish is truly incredible. We’re looking forward to serving jewelry, watch & engagement ring customers in the newly remodeled space!”

Join us Saturday, December 2 for our Grand Reopening and you could win a thousand dollar gift card or jewelry valued at twenty-five hundred dollars!


Reis-Nichols Jewelers has been family owned and operated since 1919 and is still managed today by Indianapolis’ Nichols family.  In 1998, Reis-Nichols opened its flagship store across from Keystone at the Crossing – which has now grown to 14,000 square feet.  Between the Greenwood and north side location, the selection of fine jewelry is one of the largest in the Midwest, with more than 20 of the most sought-after designer jewelry brand and the most impressive selection of Swiss watches in the region. Reis-Nichols’ full-service manufacturing facility is staffed with the finest experts in the jewelry industry including a national award-winning designer, gemologists, diamond setters, goldsmiths, watchmakers, engravers, and more.

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