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Category Archives: Birthstones

Turquoise: A Timeless Trend

turquoise stones
About the Author Merchandising Coordinator, Anna Brookie, is back to detail one of the season's biggest trends in stone: turquoise. Read on to discover a brief history of this semi-precious gemstone and learn how to style it with your preexisting apparel and jewelry collections.   Turquoise Is Back and Better Than Ever Being stuck inside during this quarantine period has its ups and downs, and one of the major ups is extra time for online shopping. (The jury’s still out about whether the amount of chocolate I’ve consumed counts as an up or a down.) Even though we can’t enjoy the nicer weather while sipping Bloody Marys at our favorite outdoor brunch spots or lounging poolside, we can celebrate ... [Read More]

Pearl Jewelry: An Ode to This Season’s Breakout Star

About the Author Merchandising Coordinator and resident trendsetter, Anna Brookie, gives some background on the modern-day reemergence of the pearl and how to best incorporate it into today’s looks.   The Pearl, Historically Everything old is new again, and the perfect evidence of this is the resurgence of pearl jewelry as a high-fashion accessory. The humble pearl has been adorning monarchs as far back as ancient Rome and China as the ultimate status symbol. Flash forward to the 1920s and pearls are christening the rebellious and iconic flapper, and thirty years after that they can still be found around the necks and in the ears of women, with only incremental stylistic changes. All this is ... [Read More]

Mother’s Day Gift Ideas? Consider Jewelry.

mother's day
Record Spending Mother’s Day 2019 spending for jewelry items is expected to reach $5.2 billion this year. This makes it the fastest-growing and highest-volume gift-giving category, according to an annual survey released by the National Retail Federation (NRF). The jewelry spending number is up from $4.6 billion in 2018, an increase of 13%. Overall Mother’s Day spending in 2019 is predicted to hit a record $25 billion, up from $23.1 billion in 2018. More than 31% of that annual increase is reflected in the strength of the jewelry category, where purchases are slated to jump by $600 million. Mother’s Day 2017 was the previous record-holder at $23.6 billion in total purchases. Exactly 35% of ... [Read More]

Diamond Ad Campaign ‘For Me, From Me’

The Diamond Producers Association’s “For Me, From Me” ad campaign made its debut yesterday during E! News‘ highly rated coverage of the 91st Academy Awards. “For Me, From Me” is a campaign inspired by the ever-growing segment of the market represented by women who buy diamonds for themselves. The group now accounts for one-third of the $43 billion diamond jewelry market. E! viewers were introduced to the new lifestyle videos via an innovative picture-in-picture presentation. This is a technique where — just before scheduled commercial breaks — the show coverage and DPA video were shown on the screen simultaneously. In addition, elements of the campaign were seen in photo gallery takeovers on ... [Read More]

January Birthstone Alternative | Demantoid Garnet

garnet
First discovered in Russia’s Ural Mountains in 1851, the vivid green demantoid garnet is the rarest and most valuable variety of January’s birthstone. Demantoid is derived from the Dutch word for diamond, “demant.” The stone owes its impressive diamond-like brilliance to two main factors: A high refractive index and a high dispersion (its ability to separate light into the spectrum of colors). Demantoid, in fact, boasts the highest dispersion rating of all gemstones, including diamond. The green gem was a favorite of designer Carl Fabergé, who incorporated demantoid into the famous jeweled eggs and other fanciful jewelry he created for the Russian Imperial family. Russian mining of demantoid ... [Read More]

Pantone Color of the Year 2019

color of the year
"Living Coral,” a pinkish-orange hue that embraces us with warmth and embodies our desire for playful expression, has been named Pantone’s 2019 Color of the Year. Among the gemstones exhibiting Pantone’s vibrant, yet mellow, seaborne color are spinel, morganite, padparadscha sapphire and precious coral. Leatrice Eiseman, Pantone’s executive director, said the Color Institute selected Living Coral to counter the effects of digital technology and social media that are “increasingly embedding into daily life.” “We are seeking authentic and immersive experiences that enable connection and intimacy,” she noted. “Sociable and spirited, the engaging nature of Living Coral welcomes and encourages ... [Read More]

Diamonds Galore on Latest $1 Million Dream Angels Fantasy Bra

diamonds
It took the designers and artisans at Atelier Swarovski a total of 930 hours to complete the bejeweled 2018 Dream Angels Fantasy Bra, an impressive work that will be worn by supermodel Elsa Hosk at this year’s Victoria’s Secret Fashion Show. The $1 million bra and body chain are adorned with 2,100 diamonds weighing a total of 71 carats. The gems are set in sterling silver. “The Fantasy Bra is blinding,” the Swedish model told Elle.com. “It’s like, ‘Whoa.’ [There are] 2,000 diamonds on it. That’s a little crazy.” Hosk was working at a photo shoot recently when a special package from Victoria’s Secret arrived on the set. Hosk guessed it was a birthday cake because her birthday was coming up. When ... [Read More]

Diamond “Love” at Sotheby’s Hong Kong Event

diamond
A 5-carat fancy vivid blue diamond named “Ai” — the Chinese word for love — will be flirting with a world record when it hits the auction block at Sotheby’s Magnificent Jewels and Jadeite event in Hong Kong on October 3. The auction house is estimating that the richly colored step-cut gem will sell in the range of $12.4 million to $15.2 million, potentially putting the per-carat price at $3 million or more. If The Ai Diamond outperforms Sotheby’s estimate, it will be ascending into the rarefied air occupied by two of the most famous blue diamonds of all time. Back in May of 2017, the “Oppenheimer Blue” — a 14.62-carat fancy vivid blue diamond — fetched an astounding $57.5 million at Christie’s ... [Read More]

My Story Spring Collection Show | Mother’s Day Weekend

my story mother's day
Mark your calendars for Mother's Day weekend! Designer of My Story jewelry, Jackie Cohen, will be in store with an extended trunk collection to preview her Spring Collection. The designer herself will be at our Greenwood location on May 11 and then on site at our Indianapolis store May 12. Created from a mother's love, My Story gives you the opportunity to share life's special moments through custom jewelry. As Jackie says, "Every woman has a story. Tells yours in color, share it, celebrate it, and always keep it close to your heart."  This upcoming event offers you the exciting opportunity to work with Jackie herself to tell your story in birthstones, create a stack that is personal to you, and ... [Read More]

Glamify Your Garnet | Top January Birthstone Picks

garnet january birthstone gem
You January-born glamazons deserve a birthstone of warm, brilliant color to contrast the dreary gray days on winter and that's exactly what you get with garnet. Folklore passed down from previous generations refers to the garnet as a powerful gem that offers protection, but we just love how it can glamify any piece of jewelry! Do you have a special January birthday darling that you want to honor? Adding the January birthstone as a pendant to any necklace is one our favorite ways to glamify garnet. The best part is you can continue to add more birthstones and then you have a unique treasure to carry with you every day. Pro tip: if it symbolizes the birth of a January baby, gift the pendant as a ... [Read More]