Skip to content

Category Archives: Birthstones

Mother’s Day Gift Ideas? Consider Jewelry.

mother's day
Mother’s Day spending for jewelry items is expected to reach $5.2 billion in 2019, making it the fastest-growing and highest-volume gift-giving category, according to an annual survey released by the National Retail Federation (NRF). The jewelry spending number is up from $4.6 billion in 2018, an increase of 13%. Overall Mother’s Day spending in 2019 is predicted to hit a record $25 billion, up from $23.1 billion in 2018. More than 31% of that annual increase is reflected in the strength of the jewelry category, where purchases are slated to jump by $600 million. Mother’s Day 2017 was the previous record holder at $23.6 billion in total purchases. Exactly 35% of respondents said they will be ... [Read More]

Diamond Ad Campaign ‘For Me, From Me’

The Diamond Producers Association’s “For Me, From Me” ad campaign made its debut yesterday during E! News‘ highly rated coverage of the 91st Academy Awards. “For Me, From Me” is a campaign inspired by the ever-growing segment of the market represented by women who buy diamonds for themselves. The group now accounts for one-third of the $43 billion diamond jewelry market. E! viewers were introduced to the new lifestyle videos via an innovative picture-in-picture presentation. This is a technique where — just before scheduled commercial breaks — the show coverage and DPA video were shown on the screen simultaneously. In addition, elements of the campaign were seen in photo gallery takeovers on ... [Read More]

January Birthstone Alternative | Demantoid Garnet

First discovered in Russia’s Ural Mountains in 1851, the vivid green demantoid garnet is the rarest and most valuable variety of January’s birthstone. Demantoid is derived from the Dutch word for diamond, “demant.” The stone owes its impressive diamond-like brilliance to two main factors: A high refractive index and a high dispersion (its ability to separate light into the spectrum of colors). Demantoid, in fact, boasts the highest dispersion rating of all gemstones, including diamond. The green gem was a favorite of designer Carl Fabergé, who incorporated demantoid into the famous jeweled eggs and other fanciful jewelry he created for the Russian Imperial family. Russian mining of demantoid ... [Read More]

Pantone Color of the Year 2019

color of the year
"Living Coral,” a pinkish-orange hue that embraces us with warmth and embodies our desire for playful expression, has been named Pantone’s 2019 Color of the Year. Among the gemstones exhibiting Pantone’s vibrant, yet mellow, seaborne color are spinel, morganite, padparadscha sapphire and precious coral. Leatrice Eiseman, Pantone’s executive director, said the Color Institute selected Living Coral to counter the effects of digital technology and social media that are “increasingly embedding into daily life.” “We are seeking authentic and immersive experiences that enable connection and intimacy,” she noted. “Sociable and spirited, the engaging nature of Living Coral welcomes and encourages ... [Read More]

Diamonds Galore on Latest $1 Million Dream Angels Fantasy Bra

It took the designers and artisans at Atelier Swarovski a total of 930 hours to complete the bejeweled 2018 Dream Angels Fantasy Bra, an impressive work that will be worn by supermodel Elsa Hosk at this year’s Victoria’s Secret Fashion Show. The $1 million bra and body chain are adorned with 2,100 diamonds weighing a total of 71 carats. The gems are set in sterling silver. “The Fantasy Bra is blinding,” the Swedish model told “It’s like, ‘Whoa.’ [There are] 2,000 diamonds on it. That’s a little crazy.” Hosk was working at a photo shoot recently when a special package from Victoria’s Secret arrived on the set. Hosk guessed it was a birthday cake because her birthday was coming up. When ... [Read More]

Diamond “Love” at Sotheby’s Hong Kong Event

A 5-carat fancy vivid blue diamond named “Ai” — the Chinese word for love — will be flirting with a world record when it hits the auction block at Sotheby’s Magnificent Jewels and Jadeite event in Hong Kong on October 3. The auction house is estimating that the richly colored step-cut gem will sell in the range of $12.4 million to $15.2 million, potentially putting the per-carat price at $3 million or more. If The Ai Diamond outperforms Sotheby’s estimate, it will be ascending into the rarefied air occupied by two of the most famous blue diamonds of all time. Back in May of 2017, the “Oppenheimer Blue” — a 14.62-carat fancy vivid blue diamond — fetched an astounding $57.5 million at Christie’s ... [Read More]

My Story Spring Collection Show | Mother’s Day Weekend

my story mother's day
Mark your calendars for Mother's Day weekend! Designer of My Story jewelry, Jackie Cohen, will be in store with an extended trunk collection to preview her Spring Collection. The designer herself will be at our Greenwood location on May 11 and then on site at our Indianapolis store May 12. Created from a mother's love, My Story gives you the opportunity to share life's special moments through custom jewelry. As Jackie says, "Every woman has a story. Tells yours in color, share it, celebrate it, and always keep it close to your heart."  This upcoming event offers you the exciting opportunity to work with Jackie herself to tell your story in birthstones, create a stack that is personal to you, and ... [Read More]

Glamify Your Garnet | Top January Birthstone Picks

garnet january birthstone gem
You January-born glamazons deserve a birthstone of warm, brilliant color to contrast the dreary gray days on winter and that's exactly what you get with garnet. Folklore passed down from previous generations refers to the garnet as a powerful gem that offers protection, but we just love how it can glamify any piece of jewelry! Do you have a special January birthday darling that you want to honor? Adding the January birthstone as a pendant to any necklace is one our favorite ways to glamify garnet. The best part is you can continue to add more birthstones and then you have a unique treasure to carry with you every day. Pro tip: if it symbolizes the birth of a January baby, gift the pendant as a ... [Read More]

Celebrate the Gems in Your Life | Guide to Birthstones and Anniversary Gemstones

birthstone and anniversary ring stack my story
Are you at a loss for gift ideas when it comes to birthdays or wedding anniversaries? The world of gemstones offers infinite inspiration and more importantly, meaning. Birthstone jewelry is a charming idea to represent we each have a special gem associated with the month we were born, and it helps us celebrate our birthday all year long. Just like birthday months, every year has a specific metal or gemstone attached to it as well. You've probably heard of the silver anniversary or the gold anniversary marking the big ones of 25 and 50. After all, while there isn't a definite list of anniversary gems almost every marriage starts out with an engagement ring--gemstone jewelry is just a natural anniversary ... [Read More]

The Serenity in the March Birthstone

We could not let March pass us by without giving special recognition to the birthstone, Aquamarine. Derived from the Latin word aqua meaning water and marina meaning; its fresh watery hue is like a cool plunge into a refreshing pool. A welcomed imagery after the frigid winter months. With its soulful shades of blue, this month's birthstone is synonymous with serenity and harmony. Aquamarine was adopted as the modern March birthstone by the American National Association of Jewelers back in 1912. Long before that the Ancient Egyptians placed this gem in tombs to aid souls in their afterlife journey. The years in between saw it being used to enhance mental clarity and public speaking skills by the ... [Read More]