Find Your Style
ClassicSimple, clean lines that have been, and always will be, in style.
VintageChanneling the greatest fashions from
20-100years ago, think elegance & intricacy.
HaloThe center diamond of any shape is encircled by smaller, perfectly matched stones.
ContemporaryToday, anything goes. Modern rings allow you to be creative, and add a little bit of edge.
Three StoneA three-stone engagement ring is the perfect choice for the woman who represents your past, present and future.
SolitaireNatural beauty doesn't need enhancements - it takes your breath away all on its own.
Reis-Nichols Custom Engagement
Create an engagement ring that is truly one-of-a-kind, designed & handcrafted by Reis-Nichols’ expert jewelers, right inside the store. It’s a simple process and doesn’t cost more to custom design your ring.
Diamonds Selection & Pricing
Shop from the largest assortment of loose diamonds in the Midwest, to fit any budget. Our rigorous diamond selection process is done personally by President B.J. Nichols. He only buys the best, prettiest diamonds that sparkle the most, at the best possible value.