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Why Reis-Nichols?

So, what makes Reis-Nichols so different?

Truthfully, we could give you about 1,000 different reasons why we are Indy's diamond and engagement ring destination, but we'll spare you the novel. Below are just a few:

  • The best pricing (yes, even when compared online)
  • The largest selection in the city
  • Engagement ring and diamond experts who know the trends… and who know how important a decision this is in your life
  • In-house custom design options
  • Just how easy this process will be when you shop with Reis-Nichols.

Visit us and you'll see why we have a stellar reputation for both our products and our integrity!

The Finest Diamonds at the Best Price

It's true, Reis-Nichols diamond experts travel the globe to handpick the highest quality, most beautiful diamonds available. Only those that provide the best combination of cut, color and clarity are selected. You don't have to pay more to get the quality you want when you shop at Reis-Nichols!

An Unparalleled Selection

You don't have to travel the city to find the perfect ring. With thousands of mountings and hundreds of diamonds to choose from under one roof, the possibilities are endless. You'll find rings from top designers like Verragio, Ritani, and Scott Kay. Even better, we design and create hundreds of rings right here, in our shop. Like the band of this ring but the side-stones on another? If you can dream it, we can make it!

Warranties and Guarantees

You should be absolutely confident in making a purchase at Reis-Nichols Jewelers, which is why we stand behind everything we sell.

• Money Back Guarantee

You may return your unworn, non-special order purchase for any reason within 30 days, in its original condition, for a complete refund.

• Lifetime Wedding Ring Diamond Protection Guarantee

We guarantee to replace your diamond if it is damaged or lost from its mounting through normal wear. We recommend insurance to cover theft and damage/loss situations. Maximum warranty coverage: $10,000

• Lifetime Craftsmanship Guarantee

We guarantee our jewelry is free from defects in materials or craftsmanship for the life of the jewelry. We will replace or repair any purchase found to be defective at no cost to you.

*Lifetime Guarantees require complimentary semi-annual cleaning and inspection.

• Lifetime Trade-In Guarantee

If you ever decide to upgrade your Reis-Nichols diamond, we will credit your full purchase price toward a new diamond of greater value.

*Lifetime Guarantees require complimentary semi-annual cleaning and inspection.

*Diamond must be in original condition with certification.

• Lifetime Clean & Polish

We will clean, inspect and polish your purchase at no cost for the life of the purchase.

• Lifetime Appraisals

We will provide you with appraisals for your purchase at no cost for the life of the purchase.

Design & Manufacturing Capabilities

Work directly with our national award-winning designer to craft an extraordinary, unique piece of jewelry. Your custom piece will be transformed from a pencil sketch to a wearable piece of art, completely in-house, giving you first-hand involvement in the process.

Complimentary Sizing

We will size your ring(s) at no cost once within the first year, to ensure a perfect fit. *Some items have sizing limitations

Appraisal Services

Reis-Nichols has several Graduate Gemologists (GIA) on staff. Appraisals are provided free of charge with most Reis-Nichols purchases.

Professional Sales Staff

Reis-Nichols' sales staff is one of the most knowledgeable in the industry. With over 350 years of combined experience, our staff has made it their profession to know and teach you about diamonds and jewelry. We will always provide you with the most accurate and up-to-date information.


Reis-Nichols is a member of the American Gem Society, which is awarded only to select jewelers who possess proven gemological knowledge and follow the highest ethical standards. Our membership is your assurance of our reliability and capability.

Financing Options

Several interest-free financing options and loans with fixed monthly payments are available, including no fee 90-day layaway, quick and easy application process, and approval responses within minutes.