TAG Heuer has continuously revolutionized watchmaking since its creating back in 1860 with reliable and robust watches. There have been major technological advances that set TAG apart as an exceptional, high-quality watchmakers, but what really forms this watch brands as part of our everyday lives is bringing us legendary ambassadors such as Juan Manuel Fangio. They are athletes and actors, models and surfers, divers and drivers. And they have come from all corners of the earth to up your wrist game with their favorite watches.

Tim Howard

Fearless competitor, steadfast goalkeeper for club and country

Limited Edition US Soccer Aquaracer Calibre 5 Automatic Watch

Time is a true team player – the Limited Edition US Soccer Aquaracer is the perfect watch for an athlete who never stops working and a man who represents his team and his country so proudly.

TAG Heuer Ambassador Tim Howard

Tim Howard is the most capped goalkeeper in history for the U.S. Men’s National Soccer Team, with a total of 118 matches to date and was the starting goalkeeper for the 2010 and 2014 World Cup teams. Howard began his professional career playing for Major League Soccer club, MetroStars, for six seasons before signing with Manchester United F.C. Howard played 13 seasons in Europe between two of the top Premier League clubs; Manchester United F.C. and Everton F.C., and joined the Colorado Rapids in 2016. As a professional athlete, he shares TAG Heuer’s core values of dedication to precision and commitment to excellence under pressure.

Cristiano Ronaldo

Soccer and style superstar

TAG Heuer Carrera Calibre HEUER 02 Automatic Chronograph

TAG Heuer Ambassador Cristiano Ronaldo

He sprints, he shoots, he scores. He is the first player to ever reach 100 goals in a European cup. He’s the four-time FIFA best soccer player in the world, has scored 60 or more goals in the past four years and averages a goal per game, as Cristiano Ronaldo balances Real Madrid life with real life in style. This goal-getter is always at the top of his game and has become the world’s most popular athlete as fans across the globe follow his every move on social media. He is one of the fittest and fastest in his sport. He’s even made a foray into fashion with his own underwear and shirt line CR7 and has made TIME’s list of most influential people in the world. Oh and did we mention astronomers recently named an entire galaxy after him? This out-of-this-world legend runs fastest, pushes hardest and defies even his own limits. Cristiano Ronaldo is the most international Portuguese player ever. 2016 was the pinnacle of his career. He won Euro 2016 and UEFA Champions League, received the Ballon d’Or and was elected FIFA World Player of the Year. He is at the top of his game.

Kai Lenny

Surf sensation and wave whisperer

Aquaracer 300M Calibre 5 Automatic Watch

Never out of his wrist when surfing, Kai Lenny selected this beautiful Aquaracer 300M Calibre 5 to accompany him on the waves.

TAG Heuer Ambassador Kai Lenny

Catching waves, holding lines and flying high are his jam. He may not quite be able to walk on water, but Kai Lenny can surf, windsurf, stand up paddle and kite surf so well he’s already become a deity in the world of water sports. Kai means “ocean” in Hawaiian and this young trailblazer has been living up to his name and making waves since his early childhood. He learned to surf at age 4, windsurf at 6, stand up paddle at 7 and kite surf at 9. He’s a six-time world stand up paddle champion and continues to reel in wins in water sport competitions around the world. He was crowned 2015 SUP world series champion, won the Pe’ahi GoPro challenge in 2015 after charging 50-60 foot waves and even challenged a $15 million yacht to a race. This daredevil battles monster waves with effortless ease and never backs down despite the dangers around him. We can’t wait to ride the party wave with him as he continues to make a splash in the surf world. Hang loose!

Bella Hadid

Stellar beauty, social media icon

Aquaracer 300M Full Ceramic and Diamonds

Black is the new black

TAG Heuer Ambassador Bella Hadid

Bella Hadid descends from a glamorous bloodline. Despite coming from a family of female models, she has forged her own path in the competitive industry. Bella has quickly become a forerunner of high fashion, an unmovable fixture on the catwalks and a fast favourite on social media. With both her mother and older sister being supermodels, catching the photographers lens has become tradition in the Hadid family. But her pathway was not always set and as a child Bella had another type of podium in mind. As a horse-riding enthusiast, Bella planned on a career as a dedicated Olympic equestrian. With health issues keeping her from her dream of competing, Bella considered a career in photography and began studying in a more creative field. During this time, her own genes caught up with her, and after a few appearances on television in various commercials, she signed her first modelling contract at the age of 18. Not long after, Bella started walking for some of the world’s greatest fashion designers, whilst becoming a familiar face on the covers of prestigious magazines across the globe. Bella is often seen with her supermodel sister, Gigi, walking in fashion shows, attending photo shoots and filming music videos; whether Paris, Tokyo or New York, every move she makes is scrutinized by the media and fans alike and so she subscribes to the #DontCrackUnderPressure motto. With 10 million Instagram followers – and counting – Bella Hadid has propelled to the top of her game, becoming an icon of her generation.

Chris Hemsworth

Superhero by day, super gentleman by night

TAG Heuer Carerra Calibre HEUER 01 Automatic Chronograph

Powered by the in-house Heuer 01 calibre, this timepiece has become as essential of the TAG Heuer watch collection. Its titanium case and black rubber strap make it an absolute favore of Chris Hemsowrth’s.

TAG Heuer Ambassador Chris Hemsworth

Chris Hemsworth has become one of the most sought after actors in Hollywood. Best known as Marvel’s hammer-wielding superhero in the massive, global hits “Thor” and “The Avengers,” as well as their successfully sequels, “Thor: The Dark World” and “The Avengers: Age of Ultron.” He will reprise this beloved role in the upcoming “Thor: Ragnarok” and “Avengers: Infinity War – Part 1.” This summer he will show his comedic side joining Melissa McCarthy, Kristen Wiig and Kate McKinnon in the comedy ensemble “Ghostbusters,” in which director Paul Feig brings his fresh approach to the supernatural comedy. Hemsworth first displayed his naturalness for comedy by hosting SNL, not just once but twice in the same year. He also starred in the box office hit “Snow White and the Huntsman” opposite Kristen Stewart and Charlize Theron and it’s imaginative follow-up “The Huntsman: Winter’s War,” opposite Theron, Jessica Chastain and Emily Blunt. He made his U.S. film debut in J.J. Abrams’ “Star Trek,” playing the pivotal role of George Kirk. His additional feature film credits include the comedy “Vacation,” Michael Mann’s “Blackhat,” the Joss Whedon-scripted “The Cabin in the Woods” and the remake of “Red Dawn.” Hemsworth recently reunited with director Ron Howard for “In the Heart of the Sea” after working together on “Rush,” where he portrayed Formula One driver James Hunt. This is when he teamed up with TAG Heuer for the first time. Rush was the beginning of a beautiful friendship, which naturally evolved into Chris Hemsworth joining the TAG Heuer family of brand ambassadors, as the true fan of the brand he is. Chris Hemsworth works hard and chooses his roles carefully. He handles pressure by taming it, and turning it to his advantage. DontCrackUnderPressure was coined with him in mind.

Ranbir Kappor

Bollywood star and Renaissance man

TAG Heuer Carerra Calibre 1887 Automatic Chronograph

Powered by the in-house Calibre 1887, this TAG Heuer Carrera will never fail Ranbir Kappor. An absolute classic of TAG Heuer.

TAG Heuer Ambassador Ranbir Kapoor

Daring, debonair and dedicated. Ranbir Kapoor has known pressure since he came out of the womb. The great grandson of Indian theater pioneer Prithviraj Kapoor and great actor-director Raj Kapoor, he’s grown up in the spotlight. He’s never cracked under the pressure to succeed and has risen to cult celebrity status in his native India and across the world. He started his career as an assistant director and today, he’s by far the most popular Bollywood actor of his generation. He always chooses the unconventional route and pushes himself out of his comfort zone and into challenging roles in a wide range of films. Being a huge supporter of football , he owns a team Mumbai CityFC in the ISL through which they do a lot of work with Indian grassroots. Set your clocks to Ranbir Kapoor’s time because this Bollywood heartthrob isn’t stopping anytime soon.

J Balvin

Reggaeton Trailblazer, the world is within his sight

TAG Heuer Carrera Calibre HEUER 01 Chronograph

A chronograph full of character for a genuine artist

TAG Heuer Ambassador J Balvin

His sales numbers blow up, his visibility on the Internet is higher than ever. As the trailblazing leader of a second generation of Reggaeton superstars, J Balvin has already created chart-topping hits across Latin America, The United States, Europe and The Middle East. And he wants more. Born in Colombia and moving to the United States as a teenager, J Balvin grew up with the traditional sounds of cumbia and champeta, but also immersed himself in hip hop, dance hall, rock and the first wave of Reggaeton. The musical influences that have shaped him most are the sounds that come from the streets. Upon his return to Colombia, Balvin met with quickly growing success in the clubs of Medellín, creating a unique new style of Reggaeton – full of respect for the genre’s early icons, but with a smoother fusion informed by the likes of Drake and Kanye West With J Balvin’s 2013 hit Yo Te Lo Djie embraced by international DJs and opening doors beyond Latin America, the fuse was lit for a career explosion that soon-after saw Billboard declare the Colombian star to be “the biggest breakout act Latin music has seen in many years.” Now, J Balvin’s distinctive sound has resulted in Latin Grammy Awards two years in a row, “Artist of the Year” recognition at Univision’s Premios Lo Nuestro, six #1 singles and multiple video view records on YouTube. Balvin has also gained wide respect from artists of multiple genres and languages, as can be seen by his collaborative work ranging from Ariana Grande, Major Lazer and Justin Bieber, to his own recent chart-topping track “Safari” with Pharrell Williams. With his global smash hit “Ginza” setting a new record for the #1 run on Billboard’s Hot Latin Songs chart by a single artist, and his latest album “Energia” landing as the #1 (Most-consumed) Latin album of 2016, J Balvin now has his sights set on conquering the rest of the world as well.

David Guetta

Lead figure of the Electronic and Pop music genres

TAG Heuer Formula 1 Calibre 7 – GMT

This TAG Heuer Formula 1 Calibre 7 is unique, surprising and bold. Three words that also define the King of the beat.

TAG Heuer Ambassador David Guetta

He’s “Dangerous,” made of “Titanium” and likes to “Play Hard.” David Guetta is one of EDM’s godfathers, with an energy that seems to be getting stronger every day. He was one of the first DJs to open up the underground world of electronic dance music to the masses and blend pop melodies with electronic beats. He continues to rewrite the music playbook, whilst breaking and remixing every one of its rules. He’s the world’s most famous superstar DJ with 9 million albums and 35 million singles sold across his two-decade career. He recently made history with his official song for the Euro 2016 soccer tournament entitled “This One’s For You” and made out of tracks submitted by over one million fans. The striking bright blue and black David Guetta TAG Heuer Formula 1 watch features day and night symbols to keep track of time even when partying all night long and, of course, a “titanium” carbide-treated case.

They’re all under intense pressure every day on the field, at sea, on camera or on stage in front of millions of fans. They never stop. They never run. They never crumble. They live every 1/1000th of a second of every day to the max.

September 15, 2017