You may recall that back in November we brought you news about the Only Watch Charity Auction that took place in Geneva. The proceeds from the auction, held every two years, are donated to the Monegasque Association against Muscular Dystrophy to help finance research for Duchenne Muscular Dystrophy.

What we didn’t tell you then, but we have now learned, is that the famed 51-year-old actor, Brad Pitt, spent more than $7 million at that auction on single timepiece: a one-of-a-kind Patek Philippe wristwatch. The Reference 5016A stainless steel Calatrava (Lot 16) was the highest priced wristwatch ever sold at the Only Watch auctions. It sold for 7.3 million Swiss Francs.

The watch houses a tourbillon, minute repeater and perpetual calendar with moonphase display against a blue enamel dial. Brad Pitt is known to be a watch lover and has purchased collectible watches for himself and Angelina Jolie in the past. In fact, back in the early 2000s he was even a brand ambassador for TAG Heuer.


Other celebrities who love watches include Leonardo DiCaprio, a current TAG Heuer brand ambassador. In fact, TAG Heuer has even made a watch in honor of this actor. The Leonardo DiCaprio Link Caliber 16 Chronograph with a blue dial and smoked sapphire caseback carries DiCaprio’s engraved signature. Proceeds from the sale of this watch go to the actor’s charity partners: Green Cross International and the Natural Resources Defense Council (NRDC).


IWC teams (as the Official Engineering Partner) with the racing legends of Mercedes AMG Petronas Formula One Team, including three-time World Champion Lewis Hamilton and his teammate Nico Rosberg. Each of these men wear special editions, created in their honor, of the Ingenieur Chronograph made with some of the same high-tech materials as are used in the cars.


Of course, the list goes on and on. So many great celebrities have teamed with watch companies. This is a subject we will revisit after the holidays, but if you have a celebrity heartthrob, or want to buy the perfect gift for someone in your life who has a celeb crush, stop in anytime and we can show you the vast array of brands with star-studded brand ambassadors.


December 22, 2015