• Reference 279178
  • Model Case Oyster, 28 mm, yellow gold
  • Bezel Fluted
  • Water-Resistance Waterproof to 100 metres / 330 feet
  • Movement Perpetual, mechanical, self-winding
  • Caliber 2236, Manufacture Rolex
  • Power Reserve Approximately 55 hours
  • Bracelet Jubilee, five-piece links
  • Dial White
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)

Lacquer combines almost limitless freedom of color with intensity and a smooth finish. The lacquering technique consists of successively depositing six thin layers of lacquer on a brass base plate. A colorless varnish is then applied to give the color or shade all of its depth and shine. Once the varnish is dry, the surface of the dial is polished to magnify the color; the dial is then ready to be pad printed and receive its appliques.

White dial

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Lady-Datejust.

Fluted bezel

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

18 ct yellow gold

Rolex Crown

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex product capacity and, at time, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Reis-Nichols Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

“A classic timepiece, designed for a lady.” This is how some may describe our Oyster Perpetual LadyDatejust. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models that have built its legend. So, if “classic” means always pursuing a higher standard, if it means perpetuating tradition while combining elegance with precision, grace with resistance, beauty with performance… then the Lady-Datejust is, indeed, a classic timepiece designed for a lady.

Rolex Lady-Datejust

Graceful elegance

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