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Our Diamond Difference


Reis-Nichols Jewelers is a family-owned and -operated luxury retailer and is one of the nation's largest and most respected privately-held retail jewelers in the country. Our rich history in the jewelry industry dates back to 1919, and with over 100 years of experience we've cultivated valuable relationships and our diamond experts have a wealth of knowledge to advance our selection to a higher standard.

When you shop for an engagement ring or from our diamond jewelry collection, you'll know that you've left with something that was crafted from our superior hand-selected diamonds providing the very best quality for the best value possible.



When selecting our diamonds, Reis-Nichols only purchases from reputable wholesalers; and comply with all applicable local, state, and international laws and regulations when purchasing our diamonds. We believe it is imperative to be engaged in supporting the initiatives that preserve and grow the communities where diamond sourcing takes place.



Every Reis Nichols diamond is hand-chosen for its unique combination of color, clarity, cut, carat weight, beauty, and value. President BJ Nichols actively works with our diamond buyers to find the perfect diamonds and selects only the most beautiful diamonds for our inventory. We will never buy off a lab report alone because a lab report doesn't tell the whole story. Come in today and we promise you will see the most beautiful diamonds available in your desired budget and quality.



Not only are we the most luxurious jeweler in Indianapolis, but we also have a superior selection of diamonds. Our diamonds are hand-selected and have to meet our high criteria. We want to find the diamond that best suits your needs. We offer the best diamonds for the best price to fit any budget. Our goal is to exceed your expectations when you purchase a diamond from Reis-Nichols Jewelers.

Our Lifetime Guarantee

Once you buy a diamond for an engagement ring at Reis-Nichols you'll receive the following:

Engagement Ring Diamond Protection Guarantee: $10,000 warranty coverage to replace your diamond if it is damaged or lost its mounting, due to manufacturing defect.

Craftsmanship Guarantee: We'll replace or repair any defects ever found in our materials or craftsmanship.

Money Back Guarantee: You may return any unworn, non-special order purchase for any reason, within 30 days in its original condition for a complete refund.

Trade-In Guarantee: If you ever decide to upgrade your Reis-Nichols natural diamond, we credit your full purchase price toward a new diamond.

Lifetime guarantees require complimentary semi-annual cleaning and inspection.



Lifetime Appraisals

An appraisal will be provided at time of purchase and updated anytime, at your request.

Lifetime Clean & Polish

Stop in anytime for complimentary cleaning, inspection and updated anytime, at your request.

Complimentary Sizing

We will size* your ring(s) anytime within the first year, to ensure a perfect fit.

*Some items have sizing limitations