• Reference 279458RBR
  • Model Case Oyster, 28 mm, yellow gold and diamonds
  • Bezel Set with 44 brilliant-cut diamonds
  • Water-Resistance Waterproof to 100 metres / 330 feet
  • Movement Perpetual, mechanical, self-winding
  • Caliber 2236, Manufacture Rolex
  • Power Reserve Approximately 55 hours
  • Bracelet President, three-piece solid links, set with 596 brilliant-cut diamonds
  • Dial Diamond-paved
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)

Diamonds, sapphires, rubies, emeralds – the noblest and most precious stones are selected to grace Rolex timepieces. The brand has in-house expertise and equipment enabling it to bejewel any model in its catalogue. Experienced gemmologists first select gemstones of the highest quality. For this, they can rely on their own seasoned judgement as well as state-of-the-art analysis equipment. The stones are then entrusted to the gem-setters, who skilfully place each precious stone onto the watch by hand, one by one, assuring precision to within hundredths of a millimetre. Such stringent tolerances guarantee that each stone shines with optimal brilliance and is perfectly aligned with those around it. These time-honoured gestures, which may be repeated many hundreds of times, ensure that each gem-set watch produced by Rolex sparkles with exceptional intensity and reflects the standard of excellence required by the brand.

Diamond-Paved Dial

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweler, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Diamond-set bezel

By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

18 ct yellow gold

Rolex Crown

Model Availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex product capacity and, at time, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Reis-Nichols Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

“A classic timepiece, designed for a lady.” This is how some may describe our Oyster Perpetual LadyDatejust. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watches suited for the wrists of every woman, with the same standard of excellence as all the models that have built its legend. So, if “classic” means always pursuing a higher standard, if it means perpetuating tradition while combining elegance with precision, grace with resistance, beauty with performance… then the Lady-Datejust is, indeed, a classic timepiece designed for a lady.

Rolex Lady-Datejust

Graceful elegance

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