Custom Design at Reis-Nichols

From Imagination to Heirloom

Your vision. Our craftsmanship. One extraordinary piece.

Designed Around Your Story

Custom jewelry design in Indianapolis begins with something personal: an idea, a sketch, an inspiration image, a treasured gemstone, or an heirloom ready for its next chapter. Our in-house designers and master jewelers guide you from the first conversation to the finished piece.

  • Created from an original idea
  • Designed around a meaningful stone
  • An heirloom, reimagined
  • A custom engagement ring

What to expect

Your Custom Design Experience

Four simple milestones take you from first conversation to finished piece. You’ll work with the same team throughout, and your piece never leaves our building.

  1. Share Your Ideas

    Meet with our team for a complimentary consultation. Bring inspiration, a meaningful piece of jewelry, or simply an idea. Together, we’ll discuss your style, budget, and what you’d like to create.

  2. Explore Your Design

    Work with your designer to shape your ideas into a personalized sketch and explore the details that will make your piece your own.

  3. Preview and Approve

    See your design take shape through a 3D rendering and, when appropriate, a wax model. This is your opportunity to review the details before your piece is made.

  4. Make It Yours

    Our jewelers craft your piece in our own workshop. Then comes the moment you’ve been waiting for: seeing—and wearing—it for the first time.

Most custom pieces are completed in about 4 to 8 weeks, depending on the design and materials.

Start Your Custom Design

From Concept to Creation

A first sketch, and the piece it became.

Sketch Sketch of custom aquamarine earrings
Finished Finished custom designed aquamarine earrings
Aquamarine drop earrings

Inside our workshop

Crafted In-House.
Made Personal.

For more than 100 years, Reis-Nichols has paired skilled craftsmanship with personal service. Our designers, GIA-trained experts, and master jewelers work together under one roof, so the people who sketch your piece are never far from the people who make it.

Designers, GIA-trained experts, and jewelers review a piece together in our workshop.

Expertise Close at Hand

Our in-house workshops bring design expertise and skilled craftsmanship together, with a team dedicated to making your vision a reality.

3D design lets us study proportion and detail from every angle.
Cast in gold, platinum, or silver using lost-wax casting.

Technology With an Artist’s Eye

Digital design tools help us explore form, proportion, and intricate details, guided by the judgment and creativity of experienced designers.

Every gemstone is set by hand, from a single center stone to delicate pavé.
Hand-polished, finished, and inspected.

Care in Every Detail

From precise stone setting to careful finishing and inspection, our jewelers give each piece the attention that makes it distinctly yours.

More than a century

A family tradition of expertise, integrity, and personal service.

It never leaves our building

Your piece is designed, crafted and finished entirely in-house.

Your voice throughout

Your ideas and feedback shape the piece from sketch to finish.

For the holidays

A Gift Like No Other

There’s no gift more personal than one designed with them in mind. Most pieces take about 4 to 8 weeks, so start early to have yours ready for the holidays.

Start Your Custom Design

Questions, Answered

Anything else? Contact Us or call 317-255-4467.

Does custom jewelry cost more?

Not always. Price depends on materials, gemstones, and the complexity of the design, and a custom piece is often comparable to a ready-made one. We’ll talk through your budget at your first consultation.

How long does the custom design process take?

Most custom pieces take about 4 to 8 weeks from consultation to completion, depending on the design and materials.

Does custom jewelry hold its value?

Yes, especially pieces made with high-quality materials and natural diamonds.

Let’s Create Something Together

Schedule a complimentary consultation with one of our designers. Bring an idea, an inspiration image, or a piece you love, and we’ll take it from there.

Prefer to talk first? Call 317-255-4467.