TAG Heuer is a brand synonymous with high performance, and for those of us in Indianapolis, high performance is synonymous with IndyCar. So it makes sense that TAG Heuer was attracted to align its brand with the “greatest spectacle in racing.”

The Indianapolis 500® is full of well-storied traditions, including the presentation of a limited-edition TAG Heuer timepiece to the winner, since 2004.

TAG Heuer, the world-leading luxury Swiss watch brand recognized for its prestigious sports watches and chronographs, is named the official watch of the Verizon IndyCar Series and Indianapolis Motor Speedway. The partnership includes entitlement sponsorship of the TAG Heuer Pit Stop Challenge, held annually on Carb Day before the big race.

“The Indianapolis Motor Speedway is proud of its long association with TAG Heuer and excited that the partnership has expanded to include the Verizon IndyCar Series,” says Mark Miles, CEO of Hulman & Company, the parent of IndyCar and the Indianapolis Motor Speedway. “TAG Heuer is an iconic brand and a perfect representation of the speed, precision, technology and innovation that are the pillars of our sport.”

For more than 150 years, TAG Heuer has stood at the forefront of the auto racing industry. Crafting and perfecting timepieces of ultimate precision, TAG Heuer’s involvement in motorsports extends from legends like Niki Lauda, Ayrton Senna, Steve McQueen and Jenson Button to mythical races including Le Mans, the Monaco Grand Prix and the Indianapolis 500.

To commemorate this partnership and to celebrate the brand’s newest title as the official timepiece of the Indianapolis Motor Speedway and the Verizon IndyCar Series, TAG Heuer has created two different limited-edition Indy 500 Chronograph models.

TAG Heuer Carrera Indy 500 100th Running Limited Edition Watch


With only 100 available worldwide, the $5,700 CARRERA CALIBRE HEUER 01 Chronograph features an automatic movement with skeleton case back (pictured above).  The $1,600 FORMULA 1 Chronograph is limited to 1,000 available worldwide and comes with an alternate Nato strap (pictured below). Both models don the INDY 500 logo celebrating the 100th running of the infamous race and the Indianapolis Motor Speedway’s “wings & wheel” logo.  TAG Heuer also presents each watch in a commemorative box.

Tag Heuer Indy 500 100th Running Timepiece




As TAG Heuer’s largest authorized retailer in Indiana, both limited-edition INDY 500 watches are only available in Indianapolis at Reis-Nichols Jewelers. Call or visit either of our stores to purchase a piece of history, sure to be a collectors’ favorite.

April 07, 2016
Tags: 2016 Watches