About DOXA
Discover your call to adventure with a DOXA watch—the ultimate companion for your journey into uncharted territories. Born in Le Locle, the heart of Swiss watchmaking, and now based in Biel/Bienne, DOXA has been a symbol of exceptional craftsmanship since 1889.
Among its many milestones, DOXA made history in 1967 by introducing the first diver’s watch with a unidirectional rotating bezel, designed to monitor dive time and ensure a safe ascent. This innovation gave birth to the iconic DOXA SUB, renowned for its distinctive orange dial and legendary status.
Today, DOXA continues to honor its heritage by producing high-quality watches that are accessible to all. The "DOXA SUB" remains one of history's most iconic diver’s watches, and its legend endures. #YourCallToAdventure